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Leadership and Networking in a Technological World:
The Impact of Social Media and New Technologies on Communication, Collaboration, and Career Development
Friday, April 9, 2010
9:15 a.m.-3:45 p.m.
4-5 p.m. Networking Reception
Franklin Pierce University in Rindge, NH
Get ready for this year's conference at Franklin Pierce University! It's all about how you can harness the power of social media for personal and professional growth.
Register Now! Registrations will also be accepted at the door.
$60 per person. Includes conference registration, lunch, parking, and the post-event networking reception.
Agenda
Welcome and Opening Remarks
9:30-10:15 a.m.
Welcome and Opening Remarks
Kathy Eneguess, NHWHEL chair, is president of White Mountains Community College in Berlin, NH, with academic centers in Littleton, Woodsville, and Conway. Katharine joined the Community College System of New Hampshire (CCSNH) in October 2003 as president of the Berlin/Laconia regional College.
Kim Mooney, PhD, is the provost and vice president for academic affairs at Franklin Pierce University. A member of the Class of 1983 and former member of the Board of Trustees, Kim served the Franklin Pierce community as the interim provost and vice president for academic affairs during the 2008-2009 academic year and as the acting president from January through June 2009.
Betsy Gardella is the president and CEO of New Hampshire Public Radio. She has worked at WNYC Radio, the New York Shakespeare Festival, National Dance Institute and the American Center in Paris and has served as a consultant to cultural, media and educational institutions including Development Exchange Inc., Developing Radio Partners, Public Radio Exchange; Minnesota Public Radio/American Public Media, New York University, Station Resource Group and WAMU. Betsy currently serves on the Board of Directors, New Hampshire Center for Nonprofits (Concord, NH); National Council of Graywolf Press (Saint Paul, MN); Advisory Board, The Franklin Pierce University Marlin Fitzwater Center for Communication (Rindge, NH); Advisory Board, Playwrights Horizons Theater School (New York City) and Board of Directors, National Public Radio (NPR).
Luncheon Keynote
12:45-1:45 p.m.
Luncheon Keynote - SocMedEd
Speaker: Kelley-Sue LeBlanc, founder and principal of Aleuormedia, LLC
What is social media? How did we get to where we are today? Looking ahead, where are we going? There are many questions and possibilities to consider when thinking about the potential impact social media could have on our lives and in our professions. We'll discuss the tools, the troubles, and the teachable moments related to the impact of social media on today's culture.
BREAKOUT SESSIONS
Academic Track
10:30-11:15 a.m.
Using Social Media to Empower Students to Make a Difference
Social media alters how we interact and communicate and has a profound impact on the way information is produced. Over the course of a few short years the ability for anyone to create and share information—social, creative, and professional work—has been made simpler through innovations in technology. These technologies create new opportunities for students to take responsibility for their own learning and empower them to make a difference in their community.
In this session you will discuss the current landscape of social media in education and how ubiquitous social technologies such as Google Applications are being leveraged to meet course learning outcomes and make a difference in the community. Examples from Keene State College and colleges across the country will be used to demonstrate how social technologies are being used to connect students to answer real-world problems.
Presenter: Jenny Darrow, Director of Academic Technology, Keene State College.
Jenny Darrow is the director of academic technology in the Center for Engagement, Learning, and Teaching (CELT) at Keene State College in Keene, NH. The Academic Technology team works closely with faculty to apply the creative use of technology to empower learning. Outreach efforts are done in multiple formats to meet the variety of campus needs including small group workshops, technology demonstrations, web site posts, and talks.
Jenny holds a bachelor's degree in sociology from the University of Massachusetts, Boston and a MAT from the Graduate Center of Marlboro College. She has presented locally and nationally on e-portfolios and is the co-author of the KSC Academic Affairs Technology Plan.
11:30 a.m.-12:15 p.m.
Assessment through Technology
The education reform movement that began in the 1980s lead to a focus on assessment and outcomes based education. When we talk about assessment in higher education, we are not just talking about the formative and summative assessments of our students, but course assessment (course evaluations) and program assessment. With the advent of new technologies and the internet, technology is changing the options we have for assessment and replacing paper in the gathering and reporting of associated data. This session will look at the need for and the nature of assessments, changes in the ways we do assessment, and tools available for conducting and reporting on assessment.
Presenter: Ellen Marie Murphy, Coordinator of Online Education, Plymouth State University
Ellen Murphy is the coordinator for online education at Plymouth State University. Prior to her position at Plymouth, she was the director of instructional technologies at The Sage Colleges in the capital region of New York. Ellen became a passionate advocate for the effective use of instructional technologies in 1995, while working at an inner city high school. Ellen moved to Vermont in 1998 and became one of the first educators in Vermont to introduce the use of e-portfolios in K-12 education, winning a substantial grant to assist with the development. She is a strong supporter of Open Source technologies, particularly in regards to Learning Managements Systems and ePortfolios. She has experience as an administrator for Moodle and Mahara. Ellen also teaches in the virtual world of SecondLife.
2-2:45 p.m.
Delivery of Online Programs
This "how-to" session is designed for faculty whose schools are moving in the direction of more online courses and who want to understand the principles and/or mechanics for designing courses that will take place remotely. Explore success developing and delivering online programs; discuss how faculty use BlackBoard, a course management tool; and explore some of the critical success factors of online course development. Some of the issues to be addressed include: What are the pedagogical differences between face to face and online/blended courses? What works? What doesn't?
Presenter: Marilyn McGair, Granite State College
Marilyn McGair, JD, is the faculty coordinator for online courses at Granite State College. Marilyn transitioned her 20 years as a trial attorney to the arena of technology when she returned to school (WPI) for post-degree certification in E-Commerce, Networking and Database Systems. She has consulted to law firms on the issue of incorporating data management systems as well as transitioning to paperless court filings.
In her position at GSC, she hires, mentors and trains faculty for teaching online courses. Marilyn is also an experienced online and classroom faculty member at GSC (since 2001). She has also worked with faculty an instructional designer.
Policies and Practices Track
10:30 a.m.-12:15 p.m.
Developing your Institutional Social Media Policy and the 4 "Ps"
Understanding the need for a social media plan or a policy is one hurdle. Suppose you make that leap, then what? Join Kelley-Sue as you explore the four "Ps" of social media: Plan, Policy, Privacy, and Participation. You will explore questions that will help lead you and your organization to proper social media plan and policy development.
Presenter: Kelley-Sue LeBlanc, Founder and Principal, Aleuromedia LLC
Kelley-Sue LeBlanc, a professional dot connector and public speaker, has worked at the crossroads of business, philanthropy and technology for the past 20 years. In 2007, Kelley-Sue founded Aleuromedia, LLC, and since then has been educating individuals and organizations on how to reach their strategic goals using social networking, selective Web 2.0 practices and technologies, and visual communications. She has taught social media classes for the University of New Hampshire, Daniel Webster College, the Women's Business Center, and presented for various for-profit and non-profit organizations throughout New England.
Prior to launching her career as a consultant, Kelley-Sue led technical and business development for an award-winning web application security product for Compuware Corporation. At Campagne Associates, Kelley-Sue provided technical solutions to fundraising organizations across the country, and championed operational changes that positioned the company for growth and acquisition. She is an active member of her community and volunteers with a number of organizations.
2-2:45 p.m.
Effective, Innovative Use of Twitter for Higher Education: Best Practices
Explore how educators and administrators can effectively use Twitter for a variety of things, from fundraising and policy making to emergency communication and teaching.
Presenter: Leslie Poston, Founder Uptown Uncorked
Leslie Poston, co-author of Twitter for Dummies, is a speaker and leading authority in social networking, new media, brand, and business development with a concentration in food, wine, spirits, off-beat brands, music, and film. She is the founder and CEO of Uptown Uncorked social media and business development consultancy and the founder of Social Mic. She is also the co-founder of Film Pop!, a digital and new media services development agency for independent film. A firm believer in translating online relationships and successes into the offline world, she has also founded Social Media Breakfast New Hampshire, PodCamp NH, and the nationwide Strong Women in Tech initiative.
Administration Track
10:30-11:15 a.m.
Using Adaptive Tools to Find Fundraising Dollars
Learn tips and tricks on effective use of social media and other adaptive online tools to reach people for your fundraising effort. Discover how to build a base that will carry your fundraising efforts forward with you, increasing your reach using social leverage.
Presenter: Leslie Poston, Founder Uptown Uncorked
Leslie Poston, co-author of Twitter for Dummies, is a speaker and leading authority in social networking, new media, brand, and business development with a concentration in food, wine, spirits, off-beat brands, music, and film. She is the founder and CEO of Uptown Uncorked social media and business development consultancy and the founder of Social Mic. She is also the co-founder of Film Pop!, a digital and new media services development agency for independent film. A firm believer in translating online relationships and successes into the offline world, she has also founded Social Media Breakfast New Hampshire, PodCamp NH, and the nationwide Strong Women in Tech initiative.
11:30 a.m.-12:15 p.m.
CIO Panel – Perspectives on Leadership from Women in Charge of Campus IT
The chief information officers of three NHWHEL member institutions discuss their journeys to the Information Technology leadership spot on their college campuses and the challenges they have found there. What were their career paths? What skills are most important to their jobs and what best prepared them? How do they cope with constant threats to the electronic networks and operations that everyone within their schools and everyone who communicates with their schools depend upon to run smoothly?
Presenters:
Carole Monroe is the chief information officer and vice president of enrollment services for Franklin Pierce University in Rindge, NH. In her role as CIO she provides leadership, vision, and direction for the strategic development, use, and management of computing and information technology resources to support the mission of the University. In her role as vice president for enrollment services, she leads an integrated approach to student services from recruitment to graduation. In addition to her responsibilities at Franklin Pierce University, she also serves on the board of Monadnock Community Hospital and Monadnock Economic Development Corporation. After 24 years in information technology in the insurance and banking industries, she moved into higher education in 2000. Monroe holds an MBA from the University of Connecticut and a Bachelor of Business Administration from Western Connecticut University.
Laura Seraichick is the chief information officer for Keene State College, in Keene, NH, where she is responsible for vision, strategic planning, organizational operations, and consulting for all aspects of Information Technology. Additionally, she chairs the College Information Technology Committee and is a member of the College's Planning Council. Seraichick holds a bachelor's degree from the University of Massachusetts, Amherst and has 30 years experience (HE and Industry) in Information Technology.
Joanna Young became the University of New Hampshire's chief information officer in 2009 after many years in the corporate sector. Her experience includes applications development, infrastructure management, program office management, and domestic and international mergers and acquisitions. At UNH, she is accountable for applications and infrastructure supporting all university functions, including learning management systems, distance learning, student and advancement systems, USNH enterprise services, networks, servers and data centers. Current priorities include academic, advancement and research programmatic initiatives, infrastructure consolidation through virtualization, introduction and implementation of project management practices to assist in improved delivery, increase in revenue through grant funding and market expansion, design of technology-enabled academic and conference facilities, and expansion of wired and wireless network capacity at UNH and throughout New Hampshire.
2-2:45 p.m.
Protecting your Personal Information
In an ever-changing technological world it is incumbent upon us to stay abreast of new technologies and the plethora of social networking sites. These sites have changed the face and nature of stalking as well as perpetrators' methods of attack and information gathering.
This presentation explores the issue from a two-pronged approach: technological advances and the inherent danger of cyber stalking. Topics covered include social media outlets and your privacy, legal and personal implications of site use, and examining the digital footprint that students create
Presenter: Jennifer Frank, Investigator, Plymouth State University Police Department
Jennifer currently serves as the special investigator for Crimes Against Women for Plymouth State University's Police Department. Jennifer investigates crimes that involve members of the campus community with a specific concentration on crimes against women, sexual assault, hazing, harassment, rape, sexual harassment, and domestic violence.
Jennifer is a member of the Grafton County Juvenile Diversion Board, and adjunct faculty at Plymouth State University and the NH Police Standards and Training Academy. She is the co-chair of the New Hampshire Violence Against Women Campus Consortium; and an executive board member of the New Hampshire Violence Prevention Team and Plymouth Area Sexual Assault Resource Team; as well as liaison to the U.S. Department of Justice Attorney General for Project Safe Childhood.
Jennifer earned bachelor's degree in political science with a concentration in pre-law from Gordon College and a MEd from Plymouth State University. Jennifer has received numerous awards for her efforts, including the 2009 Hero for Justice Award, the 2008 Hometown Hero Award, the Beverly B. Seavey Community Service Award, a 2007 Chief's commendation a Citation of Bravery from the Governor of New Hampshire, and most recently was named to the Union Leader's 40 under 40 List.
Social Media Tools Track
10:30-11:15 a.m.
Social Media 101: Calling All Tweeple, Fans & Followers—Social Media Today and Why We Need to Pay Attention
Today it is hard to ignore social media, as it inhabits every part of our personal and professional lives. Don't miss this opportunity to meet your audience in their world. Learn about popular social media applications such as Facebook, Twitter, and LinkedIn and get tips on utilizing these for personal and professional success. Proper Twittiquette required.
Presenter: Erin Hathaway, Media and Web Marketing Manager, The NHHEAF Network Organizations
Erin Hathaway joined the NHHEAF Network Organizations in 2004 working closely with the organizations' higher education partners. In 2006, she transitioned into the Marketing Department to focus on the company's advertising efforts in radio, television, print, web and online. Erin's passion centers on the affects and benefits social media has on all aspects of the organizations' marketing and advertising. Erin established and continues to monitor all social media outlets for the organization, including Twitter and Facebook, and is constantly exploring the world of new media and how this impacts personal and professional lives.
In past professional experience, Erin has worked with the Single A affiliate of the Boston Red Sox, the Lowell Spinners; and TD Bank in sales and customer service. Erin earned an MS in Public Communications from Clark University.
11:30 a.m.-12:15 p.m.
It's Not About the Widget: The What, Why, When and How of Blogs in Higher Education
A hands-on session for everyone (neophytes, the yet-to-be-converted, and early adopters) about blogs and their place in the social media presence of educators.
Presenter: Tracy Mendham, Learning Specialist, Franklin Pierce University
Tracy Mendham is a learning specialist in the Academic Services Center at Franklin Pierce University in Rindge. She provides individualized writing help to undergraduates and provides supplemental advising for first-year students who have been identified as at-risk. Tracy's newest project is the Academic Motivation and Persistence Forum, facilitating a program for students to help each other setting and achieve academic goals using Twitter.
Tracy has taught college writing at several New England colleges, including Colby-Sawyer College, Franklin Pierce University, Keene State College, and MassBay Community College.
Tracy is a published poet, holds an MFA in writing from Vermont College, and earned an AB in psychology from Smith College. She is pursuing an M Ed in special education at Franklin Pierce.
2-2:45 p.m.
21st Century Job Search/Career Revolution: Social Media, Personal Branding, and Your Career
In an era of very rapid technology change and high-speed, 24 x 7 communications, anonymity is rapidly evaporating. Voluntary and involuntary or inaccurate visibility directly impacts our careers and our ability to earn a living.
Call it "personal branding," "personal marketing," "reputation management," or just "self-defense," this increasing visibility is tracked and shared with the world by search engines. Permanently (or nearly so). Twenty-five years ago, even five years ago, only famous and near-famous people really needed to be careful about what they said or wrote, to whom, and how. Now, we all need to be paying close attention because Google, Bing, and others, are.
In this session, learn how to leverage social media to establish and manage your personal brand and your career. We'll cover:
- The "Big 3 Social Media Venues" – LinkedIn, Twitter, and blogs
- Impact of social media on your career
- Establishing your personal brand
- Monitoring and measuring your social media visibility
- Managing your social media visibility
- Dumping digital dirt
- Other relevant social media venues – Google, Facebook, Business Week, Amazon, Yahoo Groups, BrazenCareerist, ZoomInfo, etc.
As we've been told for centuries, the best defense is a good offense. Learn how to apply that principle to your career in the 21st century.
Presenter: Susan Joyce, President, NETability, Inc. and Editor of Job-Hunt.org
With an undergraduate degree in secondary education, Susan P. Joyce, currently President of NETability, Inc., turned from teaching American history to the less stressful work of officer in the Marine Corps Officer. Post-USMC, Susan spent several years working in the Personnel Office at Harvard University and in a compensation consulting firm. After earning an MBA from Boston University, she spent 13 years in corporate America before being laid off in 1994, at the dawn of the Internet revolution.
Founding NETability, Inc. in 1995, Susan has been heavily involved in Web development, and has taught and spoken about online job search, online recruiting, SEO, and Web development in numerous venues, including colleges, adult education, industry conferences, and PodCamp. In 1998, NETability acquired Job-Hunt.org, a well-known directory of Internet resources which Susan has been editing and growing since then.
Recognized as Forbes Best of the Web for Job Hunting since 2002 and singled out by US News & World Report as a top site for finding work, Job-Hunt is one of the most comprehensive employment portals on the Web, a favorite of Richard (What Color Is Your Parachute) Bolles. Job-Hunt offers job seekers links to nearly 14,000 employers and career resources. In addition, Susan Tweets to over 17,500 followers as JobHuntOrg, manages the 3,000+ member Job-Hunt Help LinkedIn Group, runs several very popular Twitter Lists, and oversees BusinessWeek.com's Business Exchange Veterans' Job Search Topic. In her spare time, Susan tries to avoid her computer and her BlackBerry.
Computer Lab Track
Social Media Mentoring
Interested in setting up your LinkedIn account? Want to explore Twitter before you commit? Intrigued by e-portfolios, but don't know which platform to choose? From 10:30 a.m.-12:15 p.m. and 2-2:45 p.m., our skilled e-mentors will guide you through these social media tools and more. Ask them questions, call on their expertise...they're ready and willing to share their knowledge with you!
Mentors:
Ashley Phillips, Residence Director and Communication and Media Studies Adjunct Faculty, Plymouth State University
Ashley Phillips has had a passion for computer technology ever since she was a child. Her passion led her to pursue a communications degree from Emerson College with a concentration in Film, Digital Media, and Marketing. Ashley currently teaches a course geared towards developing students Photoshop and Flash skills. Ashley has just completed her MEd in Health Education with a focus in organizational health and personal transformation. Through the integration of these two interests—technology and human interaction—Ashley continues to explore the digital realm and its role in our society.
Katie Wilcock
Katie Wilcock is a senior at Franklin Pierce University with a self-designed major combining English and photography. She hails from Stoughton, MA -- known for the Swedish furniture store, Ikea, and Sacco and Vanzetti. Katie hopes to set foot on every continent and be a contestant on HGTV's Design Star.
Liz Petrides
Liz is a senior at Franklin Pierce and will graduate in May with a Bachelors Degree in Anthropology with a concentration in Archaeology. She will supplement this degree with minors in Art History and Business Administration. Liz has been an active member of the Franklin Pierce Honors Program and Anthropology Club throughout her college experience. She has held the offices of Librarian, Treasurer, and Vice President of the club, and is the Co-Chair of the Events Committee for the Honors Program. She is a member of Lambda Alpha and Alpha Chi. When she isn't doing homework or working on club and Honors activities, she enjoys cooking, reading, play games, and singing. After graduation, Liz is looking to getting a Masters of Business Administration through the Franklin Pierce's accelerated masters program.
Heather Modjesky
Heather is a senior at Franklin Pierce University majoring in both English and History. Photo Editor for the University's newspaper, The Pierce Arrow, Heather also designs logos, posters, and other informational media for the Graphic Design Club. Once she's graduated, she hopes work in the editing and publishing field. Of course, if BBC wants her as a historical accuracy consultant she's good with that, too.
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